<p>BMW Motorrad is freshening up the standard colours on numerous models. But the BMW Motorrad Spezial colours are equally surprising with effective colour combinations that make your bike look even more unique. Here is an overview of the highlights. </p>

<p>He is an originator, a designer, an aesthete: the customizer gives the standard motorcycle an unmistakeable face and a soul. Each and every one of his creations is a work of art. New colours, new shapes. Other materials, other mechanics. It attracts all the looks and makes your heart beat faster.&nbsp;&nbsp; </p>

<p>The&nbsp;R nineT&nbsp;is the perfect basis for an individual modification: in just a few short steps, its rear end transforms from a two-seater to a solo, and thanks to the separation between vehicle and engine electronics, gearheads have practically no limits in terms of what they can do. The most widely renowned customizers have run riot on the&nbsp;R nineT. With their unmistakable signatures, they show what can be done with expertise and the modern classic boxer. Curtains up for the Soulfuel bikes!&nbsp;&nbsp; </p>

<p>Electromobility is only for the city? That's what you think. We can do better than that. This is what Reimar Hellwig thought anyway. He has done a great deal of pioneering and has ridden some 6,000 kilometres on the BMW electric scooter C evolution in just six weeks. Without any problems. From Lake Constance to Gibraltar and back again. With tales of power outlet and other travel encounters. </p>

<p>It's the stage for aesthetics, elegance and timeless design: at the Concorso d’Eleganza Villa d’Este at Lake Como, unforgotten motorcycle classics stand alongside new concept vehicles and win over the hearts of the audience. The perfect place to introduce new ideas and designs at the traditional event. Showtime for the world premier of the BMW Motorrad Concept 9cento. </p>

<p>They don't know each other, but one thing connects them more than anything: They both need new perspectives like they need air to breathe. Jump on the bike and set off into the unknown. The destination is everywhere. When Isaac Johnston and Sterling Taylor start their engines, they dive into the weekend and just ride – the F 750 GS and F 850 GS have everything they need.&nbsp; </p>

<p>What does the BMW C evolution look like on the inside? Krautmotors owner Rolf Reick wants to find out. So he takes apart the electric maxi scooter and turns it into the E-LisaBad dragster. The custom shop owner plans to drag-race his creation. It might not make much noise, but it will definitely cause a stir. </p>

<p>The Paris-Dakar Rally is legendary, just like the people and machines that competed in it. Joy Lewis explores the early days of the epic desert rally in the cities where the race started and finished. Her two companions: Hubert Auriol, who won the Paris-Dakar Rally twice with BMW in the 80s; and the R nineT Urban G/S – a motorcycle whose design is reminiscent of the legendary R 80 G/S. &nbsp; </p>

<p>E for electro. E for engineering. E for Eva. When it comes to e-mobility, engineering cannot be avoided – and neither can Eva Håkansson. The mechanical engineering graduate puts everything into driving electromobility forwards. For reasons of sustainability. </p>

<p>For many, limits are the end of the story. For some, they are only the beginning. With the HP4 RACE, we show the passion of those who like to go beyond their limits. Whatever this may entail – it is something that was previously unimaginable. </p>

<p>Big city. Endless urban canyons, among which there is something new to discover around every bend. But it is also the desire for movement, freedom and the possibility to get from one place to the next quickly. With the Concept Link, which BMW Motorrad will be unveiling at the Concorso d’Eleganza Villa d’Este 2017, a concept vehicle has now set about to combine the challenges of urban mobility of tomorrow with the opportunities of a digitalised world. &nbsp; </p>

<p>Pack your bags and embark on a journey into the unknown. We are curious and know that adventure awaits around every corner. Every mile reveals the undiscovered, every second lends us new perspectives, and every sight ingrains a picture in our memory. We grow with every experience, every friendship, and every adventure – that's the #spiritofGS. Get to know the people behind the &quot;spirit of GS&quot;. Try out the GS yourself or experience GS Action at GS Experience. And for all those who are currently in the middle of an adventure, tell us about it and share it with us under #spiritofGS. </p>

<p>Fast can also be clean – Eva Håkansson is sure of this. The mechanical engineer with a doctorate wants to prove to the world that environmentally-friendly electric vehicles are fast and fun, and that mechanical engineering is an outstanding choice of profession for women. On the move with the fastest female motorcyclist in the world, who posted a new world record of 434 km/h with her homemade "KillaJoule" streamliner.</p>

<p>Manoeuvring motorcycles over dilapidated bridges, crossing rivers with the GS and changing tyres in a hurry: the International GS Trophy is an enduro challenge like no other.</p> <p>In 2016 it was time for the event once again. 19 teams from all over the world rode their BMW R 1200 GS motorcycles across northern Thailand. The GS riders conquered 1,400 kilometres, 19 special tests and seven daily stages. They crossed jungles, dams and rain forests, enduring brutal heat and high humidity. The sixth International GS Trophy left them physically exhausted but satisfied in every other respect. </p>

<p>Allow us to introduce: Inga Birna Erlingsdóttir, currently the only female motorcycle police officer in Iceland. Motorcycles are Inga's great passion. For her job she rides all day, every day. In her spare time, she exchanges her police motorcycle for a BMW GS. </p>

<p>The road is not enough. Like almost everywhere in Scandinavia, the time of year during which you can ride on the roads in Sweden is very short. On the rugged terrain of the north, snow, ice and sub-zero temperatures set the tone more than half of the year. However, the lakes that become frozen over open up many new opportunities for riders, such as Robert, who's 25. Lakes are nothing other than water - hardened water. All that's needed is a little creativity in the workshop, tyres with spikes, a playful attitude and lots of courage... </p>

<p>BMW Motorrad is 90 years old – that's a real reason to celebrate. But we don't deserve all the credit. We couldn't have made it here without all the friends of BMW Motorrad who have remained so loyal to us over the years and have passionately represented the BMW brand. Relive 90 years of passion, 90 years of innovation and 90 years of progress here in our web special. Enjoy! </p>

<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>

<p>Glasses in place of a helmet, smart clothing, full balance without a kickstand: Only three of the many inventions that could become standards for riding a motorcycle and add a new dimension to the sense of freedom in an increasingly digitised world. And the best thing about it: this vision vehicle is already here. Introducing the BMW Motorrad VISION NEXT 100. </p>

<p>On tour with the R nineT Scrambler. We have come visit real men who do their own thing and in addition love motorcycles.Driven by their passion, they make their own rules instead of just following trends. Always searching for inspiration and new experiences. </p>

<p>The R nineT is the perfect starting point for a custom build. With just a few steps, it can be converted from a two-seater to a single-seater, and thanks to separate vehicle and engine electronics, it offers almost endless possibilities for gearheads.</p> <p>Several of the most renowned customizers have been running riot on the R nineT. With unmistakeable handwriting, they show what can be done with expertise, creativity and the modern classic boxer.</p>

<p>PURE riders are individualists. Bikes express their individuality. They're sophisticated and expressive, just like the bikes they ride. Not many people are brave enough to build a custom motorcycle, but those who do it are driven by PURE passion and turn their customers' dreams into true icons. More and more renowned custom shops are converting old twin-valve BMWs into unique works of art. These are just a few, we'll keep adding more. In the future, the nineT may form a new basis for customising. </p>

<p>Hayden Roberts lives in Long Beach, California. Here, he co-founded the renowned customizing workshop Hell On Wheels MC. This is also where the name for his vintage motorcycle race came from – all over the world. Because when Hayden is not tinkering with bikes, he is organising races. And because these are always just one big party, he is also known as "Chief Party Planner". A born entertainer and absolutely obsessed with motorcycles – a magnificent mix. </p>

<p>Impassioned motorcyclist Laura Antoine travels on her Scrambler from her home town in Toulouse to Lyon. She is visiting someone there who has made his style into whole life's mission, and who – like Laura – loves vintage and motorcycles: Sébastien Chirpaz. A true free spirit, who understands his trade and also has a small present at the ready for his visitor.&nbsp; </p>

<p>The road is not enough. Like almost everywhere in Scandinavia, the time of year during which you can ride on the roads in Sweden is very short. On the rugged terrain of the north, snow, ice and sub-zero temperatures set the tone more than half of the year. However, the lakes that become frozen over open up many new opportunities for riders, such as Robert, who's 25. Lakes are nothing other than water - hardened water. All that's needed is a little creativity in the workshop, tyres with spikes, a playful attitude and lots of courage... </p>

<p>BMW Motorrad is 90 years old – that's a real reason to celebrate. But we don't deserve all the credit. We couldn't have made it here without all the friends of BMW Motorrad who have remained so loyal to us over the years and have passionately represented the BMW brand. Relive 90 years of passion, 90 years of innovation and 90 years of progress here in our web special. Enjoy! </p>

<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>

<p>Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride. </p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>Over the course of the year, four vision vehicles give you an appetite for what is in store. The BMW, MINI, Rolls-Royce and BMW Motorrad brands paint a visionary picture of the future mobility world. BMW Motorrad rounds this all off splendidly by presenting a visionary motorcycle in Santa Monica in October.</p> <p>There was an inspirational preview of the futuristic designs at the festive opening event for the anniversary year in the Munich Olympiahalle. At the big birthday celebration, the first of a total of four Vision Vehicles were unveiled. The BMW brand got the ball rolling and demonstrated what mobility will feel like in the coming decades with the world premier of the futuristic car BMW VISION NEXT 100. The curtains for the remaining Vision Vehicles will be opened over the coming months.</p>

<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>

<p>Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride. </p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>After making its world debut at the Centenary Event on 7 March, the BMW VISION NEXT 100 concept car embarks on a symbolic world tour to China, the UK and the US, where the motorcycle of the future is unveiled in a grand finale. The theme of the tour: "Iconic Impulses. The BMW Group Future Experience". As a visionary, the BMW Group is exploring the opportunities of digitalisation and the impact of technology on our private and professional lives.</p> <p>From Munich, the BMW VISION NEXT 100 travels to Beijing for its Asia debut. Vision Vehicles from MINI and Rolls-Royce debut in London.</p> <p>The final highlight is the world debut of the BMW Motorrad Vision Vehicle in Los Angeles on 11 October. The motorcycle of the future begins to take shape even before it is actually unveiled.</p>

<p>Over the course of the year, four vision vehicles give you an appetite for what is in store. The BMW, MINI, Rolls-Royce and BMW Motorrad brands paint a visionary picture of the future mobility world. BMW Motorrad rounds this all off splendidly by presenting a visionary motorcycle in Santa Monica in October.</p> <p>There was an inspirational preview of the futuristic designs at the festive opening event for the anniversary year in the Munich Olympiahalle. At the big birthday celebration, the first of a total of four Vision Vehicles were unveiled. The BMW brand got the ball rolling and demonstrated what mobility will feel like in the coming decades with the world premier of the futuristic car BMW VISION NEXT 100. The curtains for the remaining Vision Vehicles will be opened over the coming months.</p>

<p>The challenges are the same in cities all over the world: red lights, packed subways, long lines of traffic that have you inching forward at a snail's pace. No problem for the G 310 R. It will turn your daily commute to work a into an enjoyable ride and show you the city from a new perspective.</p> <p>Stunt rider Chris Northover takes the G 310 R through São Paulo's crazy evening rush hour traffic. He's able to meander the bike through the big city hustle and bustle with lightness and agility. With fast-changing curves, he leaves the city behind and goes out to redefine the city limits. With the new BMW Roadster, Chris demonstrated that 313 cc is just a number and real performance is measured on the road.</p>

<p>Hard nuts, an inconspicuous backyard workshop, boxes with long missed contents, muscle contests, reckless manoeuvres, a sensation –&nbsp;and a happy end? The Motodrom, the oldest travelling wall of death in the world provides for great cinema. </p>

<p>The Paris-Dakar Rally is legendary, just like the people and machines that competed in it. Joy Lewis explores the early days of the epic desert rally in the cities where the race started and finished. Her two companions: Hubert Auriol, who won the Paris-Dakar Rally twice with BMW in the 80s; and the R nineT Urban G/S – a motorcycle whose design is reminiscent of the legendary R 80 G/S. &nbsp; </p>

<p>Racing isn’t always just about speed and performance. It’s also about fun and style, friendship and freedom. Japan’s vintage racers are celebrating precisely this spirit of racing. In the metropolis of Tokyo, Joy Lewis meets customizer Daisuke Mukasa and his Curry Speed Club. She rides her R nineT Racer through the megacity and heads out to lonely mountain roads near Mount Fuji and a vintage motorcycle race at Fuji Speedway. &nbsp; </p>

<p>Striking characters work in the BMW Motorrad design team. Every designer has their own style and feels at home in their own biker scene. And each and every one of them adds their own inspiration and passion. These different forms are then combined in the design process: they are manifested in each new BMW Motorrad creation. Edgar Heinrich, head designer at BMW Motorrad, introduces the BMW Motorrad design team and the design process. </p>

<p>Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride. </p>

<p>The R nineT is the perfect starting point for a custom build. With just a few steps, it can be converted from a two-seater to a single-seater, and thanks to separate vehicle and engine electronics, it offers almost endless possibilities for gearheads.</p> <p>Several of the most renowned customizers have been running riot on the R nineT. With unmistakeable handwriting, they show what can be done with expertise, creativity and the modern classic boxer.</p>

<p>The Italian Roberto Parodi used to be a banker and writer. Then a man from television noticed him as the author of motorcycle books, and he got his own reality documentary. Suddenly Roberto was a writer and presenter. He gave up the job as a banker. Since then, he has been living a life full of adventure and travel, with motorcycling spurring on his imagination.&nbsp; </p>

<p>When the international custom scene meets, it is mostly about inspiring motorcycles – and about acceleration from naught to sixty. Winning is second to the spirit of sprint, the sheer fun on the 1/8 mile. </p>

<p>Designer Stephen Kenn is known for his minimalistic, puristic work. His philosophy: authentic vintage materials with a modern design style. The Californian's "Inheritance Collection" demonstrates particularly impressively how he reduces simple seating furniture down and then stylishly combines it with high-quality vintage materials. Because he is convinced: good design should have the simplest and most functional form and the materials used should carry history and the past into the here and now.</p>

<p>It's not just the smell of petrol and the sound of motors that fascinate motorcycle enthusiasts at <a href="/content/bmwmotorradnsc/marketCA/bmw-motorrad_ca/en_CA/experience/Events/pure-and-crafted-festival-2017.html" class="textlink" target="_self">Pure&amp;Crafted</a>; so too do individual art works – handmade and with an incredible attention to detail. At the festival you can find a load of good music, extraordinary motorcycles and chats in the custom bike scene. Find a selection of customizers you’ll get to meet below. </p>

<p>About 10,000 enthusiastic visitors celebrated music, motorcycling culture and new heritage lifestyle amidst a wonderfully relaxed atmosphere at the Pure&amp;Crafted Festival in Berlin. The old Rummelsburg power plant situated on the Spree provided the perfect backdrop for this. <strong></strong> </p>

<p>Garmisch-Partenkirchen has been setting aside the first weekend in July for two-wheeler fans from all over the world since 2002. They all travel to the German Alpine setting in order to celebrate with like-minded people. The festival combines the various facets of the motorcycling world, ranging from customising to adventure and from stunt riding to racing. We look back on the BMW Motorrad Days 2016, before Garmisch-Partenkirchen will once again become the centre of the motorcycle culture from 7 to 9 July. </p>

<p>Inspired by the never-ending highway, the feeling of freedom and sheer independence, the BMW Motorrad design team came up with a completely new approach to touring motorcycles with their Concept 101: elegant, exclusive, extroverted and pure cruising power.</p>

<p>BMW Motorrad is 90 years old – that's a real reason to celebrate. But we don't deserve all the credit. We couldn't have made it here without all the friends of BMW Motorrad who have remained so loyal to us over the years and have passionately represented the BMW brand. Relive 90 years of passion, 90 years of innovation and 90 years of progress here in our web special. Enjoy! </p>

<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>

<p>Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride. </p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>Over the course of the year, four vision vehicles give you an appetite for what is in store. The BMW, MINI, Rolls-Royce and BMW Motorrad brands paint a visionary picture of the future mobility world. BMW Motorrad rounds this all off splendidly by presenting a visionary motorcycle in Santa Monica in October.</p> <p>There was an inspirational preview of the futuristic designs at the festive opening event for the anniversary year in the Munich Olympiahalle. At the big birthday celebration, the first of a total of four Vision Vehicles were unveiled. The BMW brand got the ball rolling and demonstrated what mobility will feel like in the coming decades with the world premier of the futuristic car BMW VISION NEXT 100. The curtains for the remaining Vision Vehicles will be opened over the coming months.</p>

<p>It's the stage for aesthetics, elegance and timeless design: at the Concorso d’Eleganza Villa d’Este at Lake Como, unforgotten motorcycle classics stand alongside new concept vehicles and win over the hearts of the audience. The perfect place to introduce new ideas and designs at the traditional event. Showtime for the world premier of the BMW Motorrad Concept 9cento. </p>

<p>Discover the world. Explore the unknown. Make lasting friendships. And tackle any challenge on your GS. The International GS Trophy is a motorcycle adventure that puts the world at your feet. Teams from all around the world battle it out in intensive daily stages and numerous special challenges&nbsp;and experience the tour of their lives from 3 to 10 June 2018! </p>

<p>They don't know each other, but one thing connects them more than anything: They both need new perspectives like they need air to breathe. Jump on the bike and set off into the unknown. The destination is everywhere. When Isaac Johnston and Sterling Taylor start their engines, they dive into the weekend and just ride – the F 750 GS and F 850 GS have everything they need.&nbsp; </p>

<p>Lifestyle, adventure or travel: regardless of what drives you forward and what you are looking for. BMW Motorrad gives you the right features for every opportunity, trip and terrain experience. From product innovations through innovations right up to countless events – discover what highlights BMW Motorrad has in store for you in 2018. &nbsp; </p>

<p>BMW Motorrad gives you the right experience – and the right motorcycle – for every opportunity, trip and terrain. From new products through innovations right up to countless events: discover what highlights BMW Motorrad has in store for you in 2019. &nbsp; </p>

<p>As he feels his way upward, he finds a foothold with his toes and grabs hold of a protruding rock with his hands: Sterling Taylor is a climber and is not deterred by his fear of heights. He loves challenges – and his motorcycle. </p>

<p>Pushing boundaries has always been a part of BMW Motorrad. The future of mobility is full of surprises – as can be seen from the floating boxer. A construction kit was the start. </p>

<p>Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride. </p>

<p>Every day. Every day is different. Every day is an adventure. That's exactly what the Everyday Adventure Project is – and the G 310 GS is your perfect companion. We surprised two South African adventurists with a G 310 GS and sent them on their very own Everyday Adventure. Find out what they experienced on the G 310 GS and learn how you too can take part in the Everyday Adventure Project. &nbsp; </p>

<p>"The sixth edition of the International GS Trophy was not for the faint of heart: teams had to endure seven days full of special challenges and highly intense daily stages in temperatures of over 30 degrees. These included exhausting river crossings, arduous journeys through mountainous regions and difficult agility challenges.</p> <p>"The competition was tough and exciting from beginning to end," remarked Heiner Faust, Head of Sales and Marketing at BMW Motorrad. And he was not exaggerating: The Int. GS Trophy 2016 was quite something. Challenges with names like "Broken Bridge", "Pit Stop", and "Helicopter Pad", only hint at the kind of demanding tasks facing the participants.</p> <p>Over the seven days, GS riders had to complete a total of 19 tests, all requiring riding skills, agility and team spirit. But the special tests were not the only reasons for participants to break out in a sweat. Temperatures of over 30°C brought to mind the 2010 Int. GS Trophy in South Africa. Together with the high humidity of Southeast Asia, it was among our hottest events ever.</p>

<p>Riders in the 2016 International BMW Motorrad GS Trophy had to put their skills to the test. The landscape of the Golden Triangle of Southeast Asia, where the borders of Thailand, Burma and Laos meet, is formed by a number of challenging routes. </p>

<p>As soon as ice and snow appear in Sweden Robert Gull gets crazy - and so do his ideas. Robert modifies his own motorcycles in such a way that neither snow nor ice are safe from him. BMW Motorrad met with the Guinness world record holder, who wheelied at 200 km/h across the ice for the interview.</p>

<p>BMW Motorrad gives you the right experience – and the right motorcycle – for every opportunity, trip and terrain. From new products through innovations right up to countless events: discover what highlights BMW Motorrad has in store for you in 2019. &nbsp; </p>

<p>What does the BMW C evolution look like on the inside? Krautmotors owner Rolf Reick wants to find out. So he takes apart the electric maxi scooter and turns it into the E-LisaBad dragster. The custom shop owner plans to drag-race his creation. It might not make much noise, but it will definitely cause a stir. </p>

<p>E for electro. E for engineering. E for Eva. When it comes to e-mobility, engineering cannot be avoided – and neither can Eva Håkansson. The mechanical engineering graduate puts everything into driving electromobility forwards. For reasons of sustainability. </p>

<p>Big city. Endless urban canyons, among which there is something new to discover around every bend. But it is also the desire for movement, freedom and the possibility to get from one place to the next quickly. With the Concept Link, which BMW Motorrad will be unveiling at the Concorso d’Eleganza Villa d’Este 2017, a concept vehicle has now set about to combine the challenges of urban mobility of tomorrow with the opportunities of a digitalised world. &nbsp; </p>

<p>Fast can also be clean – Eva Håkansson is sure of this. The mechanical engineer with a doctorate wants to prove to the world that environmentally-friendly electric vehicles are fast and fun, and that mechanical engineering is an outstanding choice of profession for women. On the move with the fastest female motorcyclist in the world, who posted a new world record of 434 km/h with her homemade "KillaJoule" streamliner.</p>

<p>Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride. </p>