Please note that third-party cookies may have been stored on your terminal device before you did this. For technical reasons we cannot delete these cookies, but your browser will allow you to delete them yourself in its privacy settings.
What is a cookie?
A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (first-party cookie) or to another website to which it belongs (third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows.
Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same terminal device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.
Cookies on this website that do not require consent
hCaptcha is part of BMWs security measures and prevents unintentional registration/login attempts by third parties. In doing so, hCaptcha evaluates information collected from end users as part of the service to determine if they are human, such as mouse movements, scrolling position, keystroke events, touch events and gyroscope/accelerometer data where applicable.
Strictly necessary cookies
Cookies on this website that require consent
Cookies which, in strictly legal terms, are not absolutely essential in order to use this website as intended, do nevertheless fulfil important functions. Without these cookies, features that enable our website to be used easily, such as pre-completed forms, will no longer be available. Settings you make, such as language choices, will no longer be saved, so you will be asked about them anew every time you change pages.
If you do not want to accept cookies at all, then you can also configure that in your browser.
This cookie is used to assign a unique visitor ID to a unique visitor in order to identify the visitor, where ### represents a random sequence of characters such as AMCV_1FD6776A524453CC0A490D44% 40AdobeOrg.
(IgnONE) Prevents an interaction from reoccurring for visitors not accepting 3rd party cookies.
This cookie is used to identify the time (in days) between two visits by the same visitor.
This cookie is used to capture the number of days since a user last visited the Site.
Stores the current cookieConsent status.
Stores a unique session ID.
Stores the previous content group hierarchy.
Stores information about the user (login status, gender, etc.)
This cookie is used to remember whether your browser allows cookies.
This cookie is used to remember whether ClickMap functionality is enabled for the current website.
This cookie stores the time and the date for the unique visitor ID.
This cookie stores the time and the date for the unique visitor ID. This cookie is only used if the standard s_vi cookie cannot be used because of third-party cookie restrictions.
(IgnONE) Stores the user unique GUIDE.
(IgnONE) Display user profile/interest.
(IgnONE) Display user profiles/interests on product level for Dynamic Creative.
(IgnONE) Cookie that is dropped when the user opts out of either Netmining or IgnitionOne Display/DSP.
(IgnONE) Cross platform User ID Link.
(IgnONE) Holds the number of impressions per campaign and is displayed in the Live Marketer exposure path.
(IgnONE) Client specific onsite cookies for each visited client.
(IgnONE) Client specific onsite cookies for each triggered interaction.
Unique visitor IDs used by Marketing Cloud Solutions.
Categories of Cookies
Strictly necessary cookies
are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.
gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.
enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.
are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.
Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.