SEASON START EVENTS

MAKE LIFE A RIDE.

New paces, fast friends, great food – Season Start is where they all come together and your next great ride can begin. Join us and other riders from your area for an evening filled with thrilling stories, exceptional eats, and brand new BMW Motorrad models.

Retailer Event Dates

Please note that the 2025 Season Start has now ended. We’ll be back at the start of 2026 — stay tuned.

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WHAT TO EXPECT

FAST FRIENDS

Meet local riders and swap stories about the road and beyond.

EXCEPTIONAL EATS

Enjoy food and drink from excellent local restaurants!

ENJOY LEGENDARY BMW MOTORRAD MODELS

Get up close and personal with the latest and greatest range of Motorrad models.

JOIN US FOR A LOOK AT OUR LATEST MODELS

2025 BMW R 1300 GS ADVENTURE

Finally, you can go on all of the tours you’ve ever wanted to go on. In the way that suits you best. After all, you know that the technology fits the bill.

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2025 BMW S 1000 RR

Precisely tuned for performance: the RR. Here, success is measured in millimetres. That’s why the superbike has undergone ongoing development: from the new, more aerodynamic trim panels with winglets, to the front wheel mudguard with M Brake Ducts, right up to performance-oriented details.

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TAKE ADVANTAGE OF OUR OTHER OFFERS

FIND SPECIAL OFFERS ON OUR BEST RIDES

There's nothing quite like pursuing your passion of the open road on an inspired ride that's built to take you anywhere. Even better, you can bring home that motorcycle with great offers from BMW Motorrad Canada.

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